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Real Estate Social Media

9 Effective Ways to Fail at Twitter

9 Effective Ways to Fail at Twitter

August 18th, 2015

Lately, I’ve connected with an old friend: Twitter. I used to use it a lot because all of my friends were on it. It died off for a while, but I’ve a renewed vigor for it as I’ve started to connect with all sorts of new people—thought leaders, business professionals, potential clients, and personal heroes. […]

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Does Social Media for Real Estate Work?

Does Social Media for Real Estate Work?

June 16th, 2015

I was on the phone with a client this morning who said, “I know I’m totally behind the eight-ball with regard to social media for my real estate business. I hear of people getting leads on Facebook, and I know I’m not doing what I should be. But, to be honest, I don’t know what […]

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The Liars and the Lying Lies They Lie About

The Liars and the Lying Lies They Lie About

November 6th, 2014

As part of my job as Founder / CEO, I’m always looking at our competition. I think it’s a healthy (and unhealthy) thing that you must do as a business owner. It’s also a marketing fundamental. I mean, you need to know what other options your potential customers have so you know where you stack […]

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How to Run an Effective Promotion on your Real Estate or Mortgage Facebook Page

How to Run an Effective Promotion on your Real Estate or Mortgage Facebook Page

May 5th, 2014

One of the most fun and engaging types of content on Facebook is a promotion. For one, people love free stuff. We also love telling our friends about free stuff. And we like feeling special when the free stuff is coming from someone we know and like. That being said, giving away free stuff doesn’t […]

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Don’t Let Your Fear of Commitment Ruin Your Social Media Strategy

Don’t Let Your Fear of Commitment Ruin Your Social Media Strategy

October 28th, 2013

This past weekend, I attended a grand opening celebration for an eye company. You know, glasses, optometrist, close one eye… that whole thing. It was a lovely event, aided by free booze and food, yet what I was most surprised and impressed by was their commitment to their social media strategy.

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