Great Content Starts with a Well-Researched Buyer Persona
Have you ever written a piece of content you were sure would be a slam dunk only to find out that it totally missed the mark? Or maybe you were sure your clients thought something about your product only to find out that thought had never crossed their minds? A buyer persona helps keep these […]
The 6 P’s of Effective Content Marketing
How do you create content that works? By using the 6 P’s of effective content marketing. Plan. Process. Purpose. Path. People. Profit.
People Like People, Not Companies—How to Humanize Your Brand
In traditional industries like real estate or mortgage, it’s important to make every effort to humanize your brand for your customers. Here are four ways to do it.
Build Trust and Authority to Earn More Clients
Last week, I was talking with a mortgage loan officer on the phone about online marketing. He wanted to create some landing pages that he could use to capture leads. He would give them some basic information on the page to start. Then, if the lead wanted the rest of the information—the good stuff—they would […]
How You’re Ruining Your Online Marketing Success By Not Doing These 4 Things
The best way to be successful in your online marketing is to always add to your “list”. We define our “list” as anyone who follows you online in one way or another. Every day you should be getting new website visitors, new email subscribers, new social media fans / followers, and new blog readers. Each […]