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Real Estate Business Advice

Millennials and Content Marketing Dominate Zillow’s Latest Report

Millennials and Content Marketing Dominate Zillow’s Latest Report

November 3rd, 2016

Zillow Group just released its Consumer Housing Trends Report for 2016, which shows that Millennials and content marketing are taking center stage.

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Develop an Owner’s Mindset

Develop an Owner’s Mindset

July 21st, 2016

Do you think of your business as a business, with you as its owner? Or do you treat your business as a job, with you as an employee? Too many mortgage and real estate professionals like you treat your profession as a job and not a business, and it’s hurting your long-term success. You may […]

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Lead Sources vs Lead Methods

Lead Sources vs Lead Methods

October 14th, 2014

It’s crucial to know what marketing works for you and your business and what marketing doesn’t work. Whenever we launch a marketing campaign for a client, one of the things we always bake in is tracking lead sources. The best way to properly measure a campaign’s effectiveness is to track how many leads come from a source, then […]

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Are Realtors Making Themselves Obsolete?

Are Realtors Making Themselves Obsolete?

April 4th, 2014

I just read an article on Forbes Magazine this morning with the following title: “Are Real Estate Brokers Obsolete?” I must say, as a former Realtor for eight years, these types of articles immediately put me on the defensive. I’ve witnessed first-hand the impact a competent (or incompetent) Realtor can have. From increased communication throughout […]

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