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Real Estate Marketing Learning Center
Below you’ll find tons of amazing information about all sorts of real estate marketing topics.
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Develop an Owner’s Mindset
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Do you think of your business as a business, with you as its owner? Or do you treat your business as a job, with you as an employee? Too many mortgage and real estate professionals like you treat your profession as a job and not a business, and it’s hurting your long-term success. You may…
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Developing a Mortgage Marketing Plan
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Here’s a step-by-step guide to developing your own mortgage marketing plan — one that helps you generate consistent mortgage leads over time.
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Cure Feast or Famine, Generate Consistent Mortgage Leads
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A consistent mortgage marketing plan is the perfect way to cure the feast or famine virus in your business and generate consistent mortgage leads.
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A Facebook Profile or Page for My Mortgage Business?
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Learn the differences between a Facebook profile and a page, and learn when one is more appropriate than the other for your mortgage business.
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Are you a database marketing wet blanket?
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Your database is made up of many different types of people, so your database marketing shouldn’t be a single message blasted to everyone.
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People Like People, Not Companies—How to Humanize Your Brand
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In traditional industries like real estate or mortgage, it’s important to make every effort to humanize your brand for your customers. Here are four ways to do it.
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9 Effective Ways to Fail at Twitter
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Lately, I’ve connected with an old friend: Twitter. I used to use it a lot because all of my friends were on it. It died off for a while, but I’ve a renewed vigor for it as I’ve started to connect with all sorts of new people—thought leaders, business professionals, potential clients, and personal heroes.…
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Real Estate and Mortgage Marketing: It’s Not About You
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One thing I’ve been spending a lot of time thinking about lately is what do your clients really want from you? The reason I’ve been thinking about it so much is because I know that speaking to your clients’ wants and needs is the key to a winning real estate and mortgage marketing strategy that gets…
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Does Social Media for Real Estate Work?
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I was on the phone with a client this morning who said, “I know I’m totally behind the eight-ball with regard to social media for my real estate business. I hear of people getting leads on Facebook, and I know I’m not doing what I should be. But, to be honest, I don’t know what…
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Which Social Media Networks Work Best For Mortgage?
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Facebook, Twitter, LinkedIn, Instagram, Snapchat, Vine. The list goes on and on and on. And just when you think you’ve heard them all, another one pops up (Meerkat anyone?). Not only are there many networks, but each one is unique in how it works, what types of content you should share, and even the demographics of…