More and more mortgage companies are starting to use social media—and you should! It’s a great way to stay in touch with your past clients and reach potential new clients. Social media is also the perfect venue to show the more personal side of your company. Since getting a mortgage is such an important and personal step for borrowers, you want to match that tone by showing your “human element”.
One of the key elements of using social media effectively is consistently posting to your company profiles. This is where most mortgage professionals fail because they simply don’t have the time or creativity to come up with new posts. So, to help you, we’ve come up with 37 mortgage social media post ideas, with real-world examples, that you can use as inspiration for your own social media posts.
1. New Employee
Highlighting new employees is a great way to show the world your company is made up of real people. It also helps welcome the new recruits and gives them a little face time.
New Employee Post Tips:
- Make it all about the employee rather than the company.
- Include their title, location, and contact number.
- Have them write a blurb about why they joined your company (awesome for recruiting).
Source: Brand Mortgage
2. New Company Location
If you have recently moved, or have opened up a new office in a new city, let everyone know about it. You’ll get the word out about your new market area and highlight the fact that your company is growing.
New Company Location Post Tips:
- Show photos of the new office and employees who will be working there.
- Include branded elements such as outdoor signage, office placards, and new business cards.
- Include a Google Maps link with each post and/or a screenshot of its marker on a map.
- Extend the reach of this post idea by posting progress photos throughout the office build-out.
Source: Eagle Home Mortgage
3. Client Testimonial
The best posts are the posts where someone else is tooting your horn. Testimonials from real clients strengthen your brand, build trust with potential clients, and otherwise feel good!
Client Testimonial Post Tips:
- Pick out the best one-liner from the client testimonial to post. Link to the full-length post on your website.
- Use the one-liner to design a nice piece of content that can be posted as a photo—don’t just post text!
- Use a photo of the client with their name, city, and loan type (purchase, refinance, first-time home buyer, etc.) in the content piece.
- On Facebook, after you’ve posted as the Facebook page, if you’re personal friends with the client, switch to your personal profile and edit and tag them in the status as well. This will increase the reach of the post to their friends.
Source: Pacific Residential Mortgage
4. Client Closing
This is probably my favorite type of post: the client closing photo. Even if you can’t be at the closing, ask your escrow officer or Realtor partner to snap the photo. There’s no happier client than one who just closed on their home!
Client Closing Post Tips:
- Get as many people in the photo as possible, escrow officer, Realtor partner, you, assistants, everyone. Then, have them all tag themselves in the photo, or you can tag them by switching from the page to you.
- Add your company branding to the photo as well as the client’s name.
- Do a quick “staging” of the photo by removing unwanted items like water bottles from the frame.
- Get very focused and centered in the photo—focus on the people!
5. Internal Company News
Let everyone know what’s going on at your company. Give them sneak peeks into what it’s like working for your company.
Internal Company News Post Tips:
- Use lots of photos and create an album.
- Be very descriptive about what’s happening, why it’s important, and how it relates to the borrower.
- Find ways to incorporate the brand image into your photos.
- Add your logo to the corner of each photo.
Source: Movement Mortgage
6. New Loan Product
Talking about a new loan product can be exciting. It can be a great way to pique the interest of a follower who has yet to become a client.
New Loan Product Post Tips:
- Don’t just post a flyer! Respect social media and create something that’s appealing to the eye and easy to read in a flash.
- Choose 1 to 3 things unique to this loan and highlight them in 1/2 sentence bullet points.
- Link to a page on your company’s website that gives more details.
- Focus on what’s important to the borrower, and that alone.
- Don’t post a flyer! (Did we say that already?)
Source: Residential Home Funding
7. Mortgage Glossary Term
We often get so caught up in the teeny, tiny details of mortgage loans, that we forget most people don’t know the most basic of terms and principles. Be a guiding light by explaining the terms found in any mortgage glossary.
Mortgage Glossary Term Post Tips:
- Explain it in one sentence.
- Use the status box to give an example or ask the question the glossary term answers.
- Don’t use mortgage-speak. Explain it in layman’s terms.
8. Employee Spotlight
Similar to a New Employee Post, the Employee Spotlight does just that: highlights a current employee. These posts are great for introducing employees who work in ops and explaining what they do.
Employee Spotlight Post Tips:
- Give a few bullet points that explain what the employee does.
- Have them write a one-sentence reason why they love your company.
- Use / take a professional photo of the employee.
- Tag the employee in the photo or status to help increase its reach.
Source: Graystone Mortgage
9. Inspirational Quote
Not everything has to be mortgage, mortgage, mortgage. People love being inspired and encouraged. We find inspirational posts are often shared, too.
Inspirational Quote Post Tips:
- Add a photo of the person who you’re quoting.
- Use the quote in the photo itself. Make the status a simple comment or encouraging note related to the quote.
- Add your company branding to the post or design the post using your company brand identity in mind.
10. Client Party
A client party is an exciting and fun event. Why wouldn’t you showcase such an event on social media?! It not only gives your past clients a little face time on your profile, it also shows potential clients that you really do care.
Client Party Post Tips:
- Make people the focus of the photos.
- Tag your clients in the photos (from your personal account) or have them tag themselves.
- Send out an email to everyone who attended, giving them a link to the photos online.
- Add your company branding to each photo before you upload them.
- Did someone cater? Paint faces? Provide equipment? Give them a shout out and tag their social media accounts in the status update as well.
Source: Envoy Mortgage
11. Company Charity Event
It’s so important to give back to charity. Companies of all shapes and sizes should give back to their community when they can. Company Charity Event posts are an excellent way to showcase the good your company does.
Company Charity Event Post Tips:
- Showcase both employees and those you’re helping in the photos.
- In the status, tag any organizations you helped or who were also a part of the charity event.
- Add your branding and the branding of the charity to the photos before posting.
- Give specific numbers (when applicable) of how many people helped, how much money was raised, or other info to describe your reach and impact.
Source: Freedom Mortgage
12. Top Producers Spotlight
Happy employees make for happy borrowers. Show you’re proud of your employees’ successes by highlighting top producers in your company.
Top Producers Spotlight Post Tips:
- Give each employee their own photo and create an album of all producers in a given month.
- Tag each employee in their respective photo.
- Share the album on Facebook to maximize reach for that post.
- Include ranking info such as spot obtained, volume, etc.
Source: RPM Mortgage, Inc.
13. Company Milestones / Rankings
People love to share in the success of others. This pertains to individuals as well as companies. Share your company’s growth and accolades. Give your past clients another reason to recommend you and your potential clients another reason to use you.
Company Milestones / Rankings Post Tips:
- Give specifics about for what you were ranked, by whom you were ranked, etc.
- Encourage your employees (via offline means) to share on their personal profiles and other company profiles.
- Use the Facebook milestone post type.
Source: Cornerstone Mortgage
14. Company in the News
If you’re a company who’s in the news a lot, you may want to cherry-pick the best topics, but posting about your company in the news helps with brand notariety and trust.
Company in the News Post Tips:
- Create a piece of content—don’t just copy and paste the article URL.
- Use a URL shortener like bitly to shorten the URL and track the clicks.
- Delete the auto-generated link from Facebook; use photo content instead.
Source: Churchill Mortgage Corporation
15. Market Statistics
People like stats. Nerds LOVE stats. So give people and nerds a little love and share some market statistics with them. (Not to say that nerds aren’t people. We are.)
Market Statistics Post Tips:
- Make the statistics you’re presenting the main focus of the content.
- Use fun and colorful charts and graphs to explain the data.
- Link to or cite the source of the data.
- Brand your content.
- Localize when possible!!!
16. This or That?
It’s important to keep your audience engaged with your profile. After all, engagement is what drives increased likes, comments, and shares, as more people see your posts. Asking your audience a polarizing question about two different styles is a great way to get them to engage with your content.
This or That Post Tips:
- Pick an opinionated topic that’s unrelated to politics or religion.
- Make it about mortgages, homeownership, interior design, or the like.
- Post your status in the form of a question and ask for responses.
Source: Quicken Loans
17. Free Giveaway
People love free stuff. They love it. I mean, duh. Give away free stuff to your social media fans and followers. Make sure you’re following each site’s rules for contests and promotions, though! You don’t want to get banned!
Free Giveaway Post Tips:
- Re-Share the original post multiple times to encourage more participation.
- Announce the winner when it’s over. (Bonus points for including a photo of the winner with their gift.)
- Include the standard disclaimer for contest giveaways. (Check out this post for more details.)
- Don’t run the giveaway for more than four days. This keeps it fresh and fun.
Source: City Creek Mortgage
18. Business Owner Spotlight
Business partners can be the lifeblood of any business. They can not only be an immense source of referrals, they often are your biggest supporters. Be supportive of local business owners in your database or local market area by showcasing them on social media. They’ll likely remember this little gesture for years to come.
Business Owner Spotlight Post Tips:
- Tag the business’s social media profile in the status.
- Give a link to the business’s website.
- Add Google Analytics tracking code to the website link so the business knows how many visits you’ve given them.
- Share a personal experience you’ve had with the business to boost confidence.
19. Personal Accomplishment
Your great employees are doing amazing things every day in their personal lives. Nothing humanizes a brand more than real people in your company doing real things. Adding personal accomplishment posts to your social media plan also shows your employees you care about them beyond work.
Personal Accomplishment Post Tips:
- Tag your employee in the photo or status. (Noticing a trend here?)
- Be specific about what they did / who they helped.
- Don’t be afraid to be personal.
- Get permission first!
Source: VITEK Mortgage Group
20. Blog Post
It’s important to cross-promote any and all online marketing efforts as much as possible. It almost goes without saying—but we’ll say it anyway—that you should always share your company’s blog posts on all social media accounts. We could talk forever about mortgage blog content tips and tricks, so we’ll just give you a few right here and follow up with a post in the near future!
Blog Post Post Ideas:
- Use a URL shortening service like bitly to shorten your links and track the clicks.
- Make sure your website’s blog has Google Analytics installed as well.
- Don’t just copy and paste the blog post URL. Design a relevant piece of content to go with it.
- Use an image with a relevant background, the blog post title, and your company branding.
Source: Peoples Mortgage Company
21. Holiday Message
The Holiday Message post is one that most companies actually remember to do, even if it’s the only one. That being said, there is a lot of room for improvement in the area of Holiday Message posts. Read and re-read our tips below on this one.
Holiday Message Post Tips:
- Be sensitive to religious holidays.
- Don’t favor or forget holidays. Different holidays are important to different people, so try to be as all-inclusive as possible.
- Find a nice, high-quality image for your post, add your company branding, and make it personal. Don’t just google an image and throw it up.
Source: Academy Mortgage Corporation
22. Sponsorship Opportunity
Sponsoring a golf tournament? How about a local baseball team? Show your sponsorship pride on your social media profiles.
Sponsorship Opportunity Post Tips:
- Get some brand elements in your photos as well as some of your great people.
- Tag your people in the photos as well as those you meet.
- If you’ve gathered email addresses as part of the event, reach out to them and let them know you’ve posted photos. Encourage them to tag themselves.
- If the event has an event page or the organizer has a social media profile, include them in your status as well.
Source: Central Source Mortgage Banking
23. Life Event
I’ve mentioned it before, but people love sharing in the celebration of major milestones. Let your fans and followers help spread the love for employee birthdays, newborn babies, weddings, etc.
Life Event Post Tips:
- Create a calendar beforehand for birthdays and schedule them in advance.
- If you have a large company, birthdays may not be your best bet. The content can’t be too repetitive or inundating.
Source: Kwest Mortgage Group
24. Job Posting
Often the best referrals for new employees come from people you already know. Crowdsource your next employee using social media to announce your job posting.
Job Posting Post Tips:
- Don’t post the entire job posting to Facebook. Choose one or two main highlights and then post a link to the entire listing online.
- Highlight the type of person you want, using your mission and core values as a reference. Leave the specifics of the criteria to the online listing.
- Use a custom image of your current employees—anything that’s not a stock photo!
25. Question Post
We’ve mentioned engagement posts before, and a perfect example of such is the simple question post. You just ask a simple question. (One good enough to warrant a response of course.)
Question Post Post Tips:
- Choose a question that means something to your fans and followers.
- Pick a high-quality image that directly relates to your question.
Source: Directors Mortgage
26. Fun Fact
The Fun Fact post is a good post to try and get your audience to like and share. There has been a great thirst for knowledge on the web, especially recently, and the Fun Fact post gives you an opportunity to tap into that thirst while also spreading a little knowledge around.
Fun Fact Post Tips:
- While you don’t have to stay on topic, it’s a great way to spread the mortgage word in a fun way.
- Cite the source of your fact, when necessary.
Source: PERL Mortgage
27. Company Event
We said it earlier and we’ll say it again: happy employees make happy borrowers. Show your past and potential clients that your employees enjoy where they work. Anything that gets employees involved on social media will help ensure your content gets spread as far as possible.
Company Event Post Tips:
- Make it fun. Get as many employees involved and captured as possible.
- Encourage them to share their own photos on social media and tag the company page.
- Ask employees to submit photos afterwards for inclusion in the album.
Source: Shore Mortgage
28. National Day
The National Day is not quite a holiday, but is a day celebrated by lovers of all types of things: donuts, pizza, dogs, secretaries. Find the things important to your fans and followers and share in their love of the every day.
National Day Post Tips:
- Use Facebook’s Open Graph to find topics important to your current fan base.
- Get employees and clients involved by enouraging them to submit and share pictures of them enjoying the day’s celebratory item.
Source: Mortgage Master, Inc.
29. Share Offline Marketing
Another great idea to help cross-promote your other marketing efforts, except this post type is about finding and sharing offline marketing.
Share Offline Marketing Post Tips:
- This is one where the photo shouldn’t look too professional. Make it look more every day, caught in action.
- Turn it into a contest by allowing fans and followers to submit their photos as comments.
Source: Citywide Home Loans
30. Realtor Listing Spotlight
Help your referral partners grow their business by showcasing their listings.
Realtor Listing Spotlight Post Tips:
- Get the high-quality photos from the Realtor and create an album.
- Link directly to the listing in the status, but don’t use the auto-generated link.
- Use a URL shortener like bitly to track clicks.
- Make sure you clearly identify the Realtor in the status.
Source: First Option Mortgage
31. Past Client Remodel Project
If you have a past client who’s completed a gorgeous remodel on a house you helped finance, bring over a house re-warming gift and snap some great photos of the space.
Past Client Remodel Project Post Tips:
- Get some shots of the clients in the home. This allows you to tag them and help spread the post.
- If they have before shots, get them and put them up as part of your post.
- Encourage your fans and followers to contact you if they have a great remodel they’d like to share as well.
Source: Home Improvement Loan Experts
Other Mortgage Social Media Post Ideas
I couldn’t find active examples for the rest of my post ideas. That being said, I think all of these ideas would be a slam dunk for your mortgage social media efforts. And, since they seem to be elusive, you’d even look like a pioneer in your field!
32. Work Anniversary
Celebrate your employees’ time with your company by congratulating them on their work anniversary.
33. First Client Meeting
Snatch a photo of you with your clients at your first meeting together. Engaging your clients in your social media from the beginning of the transaction will help them stay involved once the transaction is over.
34. Client Savings Spotlight
If you helped a client save money on their refinance or saved them a bunch over a competitor on a quote, wouldn’t you want to shout that out to the world? Make sure you include specific numbers and examples of the savings.
35. Local Real Estate News
For local real estate news, it’s not that we couldn’t find any examples, we just couldn’t find many good ones. Sharing local real estate news is great; make sure you’re lending a fresh perspective on it, not just syndicating something that’s already been shared.
36. Most Expensive Market Listing
Everyone loves to see “how the other half lives”. Give your fans and followers a sneak peek into your local market’s most expensive listings. Partner with a Realtor to present the information. Who knows, you may have a jumbo loan in your near future.
37. Referral Partner Spotlight
There are few things that show your referral partners you care like helping them grow their business. Share a personal experience you’ve had with your referral partner to strengthen the recommendation.