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Great Content Starts with a Well-Researched Buyer Persona

Great Content Starts with a Well-Researched Buyer Persona

February 9th, 2017

Have you ever written a piece of content you were sure would be a slam dunk only to find out that it totally missed the mark? Or maybe you were sure your clients thought something about your product only to find out that thought had never crossed their minds? A buyer persona helps keep these […]

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How to Track Real Estate and Mortgage Leads on Your Website

How to Track Real Estate and Mortgage Leads on Your Website

December 12th, 2016

Most people know about Google Analytics. You can put a piece of code on your website, and it tracks anonymous, aggregate data about your website’s visitors. It will track things like where visitors came from, how long they stayed on your site, what pages they visited, and more. While this data is cool, there are […]

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Millennials and Content Marketing Dominate Zillow’s Latest Report

Millennials and Content Marketing Dominate Zillow’s Latest Report

November 3rd, 2016

Zillow Group just released its Consumer Housing Trends Report for 2016, which shows that Millennials and content marketing are taking center stage.

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The 6 P’s of Effective Content Marketing

The 6 P’s of Effective Content Marketing

October 20th, 2016

How do you create content that works? By using the 6 P’s of effective content marketing. Plan. Process. Purpose. Path. People. Profit.

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The Key to a Great Blog Post: How to Write a Blog Outline

The Key to a Great Blog Post: How to Write a Blog Outline

September 5th, 2016

Do you know how to write a blog outline? If not, you’re missing out on a way to save yourself a lot of time and frustration when writing.

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